Since they launched their By Eneroth label and Uppklädd collection in 2006, Martin and Anna Eneroth have continued their crusade against conservative formal wear for men. Their formal is aimed at all men who are tired of, or have never felt comfortable in, an ordinary black suit or tuxedo.
Based in tradition and classic tailoring, the designer couple has created a completely new look using innovative fits, unique details and new materials. The result is brilliantly colourful, groundbreaking and exclusive formal wear for men who dare to dress with individuality.

The collection is created to meet the demands of men who are fashion-savvy, who dare to think beyond the traditional rules and to stay true to their style – even though they are getting​​​​ married.